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TRU is organic vodka without compromise. Here’s the important stuff:

ORGANIC — TRU is USDA certified organic and free of chemicals

¤ Straight — made with 100% certified organic American wheat

Tasting note: clean, smooth and well‐rounded with a neutral finish

¤ Lemon — infused with hand zested organic California lemons

Tasting note: crisp, vivid and true to the flavor of ripe citrus

¤ Vanilla — infused with hand scraped organic Bourbon vanilla beans

Tasting note: sweet, floral aroma with hazelnut tones and lingering finish

Our vodkas are distilled through state‐of‐the‐art column stills that produce the purest spirits

possible in only one pass, saving energy, without compromising purity. The vodkas are then filtered

through activated charcoal, the most efficient filtering medium. We combine this with vapordistilled

water, the kind nature makes with clouds.  Like everything at Modern Spirits, only real

ingredients and hands-on techniques — like zesting, slicing (and tasting) — go into our vodkas.

Suggested Retail:  $33.99

From field to bottle, TRU is free of chemicals that can contaminate the land and leech into

ground water. We want to encourage sustainable farming practices and have gone through a

rigorous approval process to carry the FDA Organic seal. Look for it.

Responsibility is what makes TRU whole. We exercise it by limiting our ecological impact, e.g.:

We plant a tree for every bottle sold to protect the environment and have sustainable

sources in managed forests for paper products. Working through organizations like

Sustainable Harvest International, we plant new trees in tropical zones (where they are cut

down in the greatest numbers) to pass on a better planet to the next generation.

Real people make TRU using only the best organic ingredients — American wheat, California

lemons, Bourbon vanilla beans and vapor distilled water. We don’t cut corners so the finished

vodkas are balanced and flavorful. The end result? Remarkable cocktails!

Organic vodka has gone through a rigorous USDA approval process to ensure that it’s free of conventional

pesticides, artificial fertilizers and genetically modified organisms. To earn the USDA Organic seal, vodka must

be certified organic every step of the way: from the field through milling, fermentation, distilling, blending,

infusing (if applicable) and bottling. Without the FDA Organic seal, it's not completely organic.

Organic refers to the vodka, whereas green refers to the packaging. TRU is both organic and green.

Organic is about the environment. For example, it takes roughly 120 sq ft of land to grow enough wheat for 1

bottle of 80 proof vodka. Skip going organic and this land becomes exposed to chemical fertilizers and pesticides

that poison it over time and ultimately leech into our drinking water.

It’s distilled only once — so it’s not pure?

We’ll level with you. The whole 3, 4, 5 times distilled business about vodkas is a big marketing myth.  In order to

achieve a neutral taste, vodka must be distilled through multi‐column stills (which can have 3 or more columns).

Fermented material goes in at low proof and comes out at 95‐96% alcohol in a single pass. Purity and taste

Like varietals of grapes, a vodka’s base contributes significantly to its taste and mouth feel. With its

clean, smooth and well‐rounded flavor and neutral finish, wheat is the most versatile type of vodka for sipping,

uncomplicated martinis or complex cocktails. We avoided the other bases because of their limited applications

— corn was too bumpy, potato too heavy and rye too spicy.

The vast majority of flavored vodkas owe their taste and aroma to artificial flavors and extracts. For

TRU, we use nothing but whole, certified organic ingredients like California lemons and Bourbon

vanilla beans. We hand zest and scrape these organic ingredients to expose them to our base spirits for

true infusions that capture the full range of their flavor, aroma and color. The end results taste like the

real thing without any funny aftertaste.

True to our overall approach, we wanted to make a few vodkas that were very useful and didn’t take

up too much room. TRU Organic Lemon is a great base for sour drinks and offers balance to bitter and

sweet ones. TRU Organic Vanilla works equally well in sweet cocktails and offers balance to sour ones.

TRU Organic Straight offers even greater versatility and can be used for organic seasonal infusions at

the back bar or at home.

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